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Red Cross seeks more blood with #MissingType campaign

Domino’s has lost its O’s. No A’s or O’s for the New York Yankees. No B in IBM?

Major brands are losing the letters A, B and O in their logos to support the Red Cross’s new blood drive starting Monday.

“Without A, B and O, we can’t save anybody,” the Red Cross says. “Each year, fewer and fewer people are donating blood.”

The Red Cross is always short of blood and looking for new ways to get people to donate. Only about 38 percent of the population is even eligible to give blood, and only about 10 percent of those people — that’s 3 percent of the population — give blood yearly.



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