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California Campaign Hopes to Raise Awareness About Sickle Cell Trait
To underscore the importance of understanding and getting tested for the sickle cell trait (SCT), the Cayenne Wellness Center has launched a campaign targeting California’s students, school athletes, parents, and educators.
The five-year Sickle Cell Trait Awareness Campaign will offer resources that will help educate people about SCT and its risks. Such resources will provide information about where people can go to get tested for the trait and find local support, as well as information about SCT and education, fitness, and nutrition.
Specifically, the effort is aimed at California’s students and athletes, from middle school through college, as well as parents, teachers, and student athlete coaches. To spread awareness, the campaign will use social media, emailed newsletters, billboards, flyers, radio spots, public service announcements, newspapers, and bus wraps.
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This platform is made possible through a partnership with the Sickle Cell Disease Association of America, Inc. (SCDAA) and its member organizations. SCDAA's mission is to advocate for people affected by sickle cell conditions and empower community-based organizations to maximize quality of life and raise public consciousness while advancing the search for a universal cure.