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AllThingzNice Sickle Cell Collection

All Thingz Nice was founded by director Edith Victoria in 2010: “I got the idea at the end of 2009 from just simply wanting a t-shirt bearing my name made out of sparkly stones. That’s all it was. I am a person, who likes sparkle, luxury and customised things. I like having things that not many have or can get hold of and I am also very proud of who I am and where I am from, so I wanted clothing that reflected this. Then I thought…other people might want that too! Having always been an act now think later type of person, I started making t-shirts as soon as I received my first samples not really knowing who would buy them but confident that somebody would! I also didn’t know where I would sell them…

The responses to the first two sets of samples I had made was positive enough to encourage me to continue. I was confident in my products from the very beginning and that gives confidence to my customers. I believe in my products. I love wearing t-shirts with my designs! They are fab! I wear what I sell so my standard of quality is very high. If I wouldn’t wear it, I wouldn’t sell it. Whenever I see someone wearing something from All Thingz Nice, I still can’t believe that people like and buy garments made by me!”